The Problem

  • Breast cancer is the leading cause of death for women between the ages of 35-54.

  • It is the second cause of death for ALL women.

  • One of eight women will have Invasive Breast Cancer (IBC) in her lifetime.

Early detection is our best line of defense

Large clinical studies have proven that early breast cancer detection increases survival rates to nearly 100% without requiring chemotherapy.

BUT current screening practices fall short

There are two types of breast tissue: dense and fatty. About half of women in the U.S. have one type and half, the other.

Over 70% of breast cancers are diagnosed in women with dense breasts.

Mammography can miss more than 50% of 10mm-or-smaller cancers in women with dense breasts or implants, finding them only after they’ve grown larger, many having metastasized beyond the lymph nodes, when chemotherapy, sometimes bringing its own complications, becomes necessary.

More than 3,000,000 women have implants, with 400,000 receiving new implants every year. Women with implants require double the x-ray exposure of mammography. In addition, those with implants who get breast cancer are 38% more likely to die from it than women without implants who also get breast cancer, because detection has come too late.